The wine industry needs to implement modern techniques of marketing, promotion and event management. In a market where there is so much competition and due to the current economic situation, it is essential for wineries, distributors, retailers, sommeliers and other professionals to improve their ways of promoting wines so they can increase consumption and sales.
The aim of the WSET courses is to acquire a good level of knowledge in spirits and wine tasting as well as being able to identify the different regions and varieties. Moreover, the WSET diplomas are internationally respected, recognised and even a requirement in specific markets.
This course is aimed at professionals and wine lovers from both Spain and abroad who are interested to learn more about the Spanish wine industry.
It is the first time this program will be carried out in Spain since from its inception in 2006 has only been taught internationally in over 50 cities in over 20 countries.